Modern businesses now understand the importance of having a sound online presence in a web environment where everyone is battling to attract online users. The website design is one of the critical aspects of an business website and it can either make or break your online business. Being a business owner or manager, you cannot afford to have an average website that contains irrelevant or unattractive design elements.
Visual appearance and functionality are among the major factors that determine whether or not a website design is effective. A quality web design always keeps a balance between usability and aesthetics. It is not wise to either compromise or ignore usability in the pursuit of creating a stunning visual presentation or undermine the value of aesthetics while focusing only on user testing. The functionality and elements of a website design should complement each other and work harmoniously.
It is not uncommon for businesses to redesign their websites in several instances over a period of time for many reasons. However, businesses often totally ignore the impact of doing so on their digital marketing strategies that were already fit and adjusted according to the previous design. This impact can be avoided or countered to a great extent when experienced website design professionals are allowed to take over. They will design or redesign your website in a way that will boost your digital marketing game as well.
Let us look at some of the elements of digital marketing they take care of while designing the website:
⦁ Search Engine Optimization
One of the main reasons why businesses go for website redesigning is to improve their rank on search engines as search engine optimization is the soul of digital marketing. The basic law of the jungle is, when businesses experience lower ranks on Google searches, they try to boost their SEO rankings with a website design makeover. In order to excel at this, you will have to eliminate all duplicate content mainly from news articles, product descriptions and automatically generated pages. The presence of these three, can have a devastating impact on your digital marketing.
⦁ Conversion Rate Optimization
The conversion rate optimization decides whether your prospect would consider spending money on the products from your website. For this, you will give to not only work on the look of your website, but also the feel and functionality so that visitors don’t leave your website immediately without making any purchases. This is to say, your website design should neither too simple nor too complex for your users.
⦁ User Experience
No one wants to spend their precious time navigating a website that is taking too long to load, unless its absolutely one of a kind. User experience focuses not only on improving the speed of the site but also make the navigation smooth and straight forward. First comes the site speed, which also is one of the leading factors of SEO. Plus, in this high-speed internet era, you only have about three seconds to make an impression as the expectations of the users for the shortest load time are quite obvious.
Even a non-savvy person can immediately understand whether a site is good or not. If your website fails to impress then your website is having a negative effect on your brand. Whenever a user visits any site, they develop perceptions about it so you will need to ensure that your website should reflect your brand according to your desire and requirement.
⦁ Pay Per Click Advertising
In order to maximize this, you will have to work on all the above mentioned and only then you will be able to achieve a higher PPC rate. Your way of responding to queries or creating landing pages containing the relevant keyword also play a great role in this.
Now that you understand how the various elements of website design can impact your digital marketing strategy, you can discuss accordingly and formulate better strategies to grow and succeed.